By Angelica Willis for the YJ
Are you willing to prove your friendships every day with the new Snapchat trend — the Snapstreak
If you’re not familiar with Snapchat, here’s what you should know.
Snapchat is place to post photos and videos. Teens mainly use it as a communication tool. Their average age is 16.
There are 100 million Snapchat users that average 20- 30 minutes daily on the app, according to omnicoreagency.com
But it’s Snapstreak that keeps Snapchat users engaged by assigning each conversation a Snapstreak. It’s a number that appears next to a friend’s name and indicates how many consecutive days you have sent snaps to each other.
So if you and someone else sent “snaps” to each other for 154 consecutive days, the 154 number next to that person’s name is that conversation’s Snapstreak.
When your Snapstreak starts, a fire emoji shows up next to the number, and other emojis are added based on the length of the conversation. And when it’s about to end, Snapchat warns you with an hourglass emoji.
These Snapstreaks keep score of high school and college friendships. Because students use Snapchat so much, Snapstreaks are emerging as a way of quantifying a friendship. If you’re friends with someone, you want that reflected in a high Snapstreak.
There’s a lot of social pressure to keep up a Snapstreak. If someone doesn’t respond to a “snap” within a 24 hour period, the streak is broken. For some teens, that’s a mortal sin.
Snapchat rewards longer streaks with special emojis, such as the “100” emoji for streaks lasting 100 days, or a mountain emoji for an extremely long streak.
Instagram likes are great. Hearts on Messages are fine. But the one metric that students live and die by is the snap streak.
Do you think Snap Streaks are the best way to make and keep friends? Comment below.